Concept study
Tidal Leaf Tea Collection
01Design premise
Tidal Leaf turns a set of four tea profiles into one bold composition. Each inner carton has its own color balance, but the full collection reads as a single landscape when the box is opened.
Simple paper pull tabs create a deliberate sequence and make every item easy to lift without plastic fitments.
02 / The challenge
Four distinct blends. One coherent gift.
Give each tea its own identity without making the collection feel fragmented. The structure needs to guide the opening sequence, keep the inner cartons organized and make each component easy to remove.
03 / The idea
One visual language, expressed four ways. Flowing tide forms and contrasting color blocks connect the outer box, inner cartons and bag, turning the opening sequence into a gradual reveal.
- Category
- Tea gifting
- Structure
- Book-style box with removable inner cartons
- Materials
- Textured paper wraps and paperboard dividers
- Palette
- Forest teal, orange, powder blue and cream
- Finish direction
- Foil accents and tactile surfaces
04 / The outcome